Straight answers.
If something isn't covered here, ask us — we'd rather answer a hard question now than after you've signed up.
About the answers it gives
Will it make things up?
It's built specifically not to. Before answering, we search your content for relevant passages and give the bot only those, with instructions to answer from them and cite them. If nothing relevant is found, it doesn't improvise — it says it doesn't know and points the visitor to your contact channel. It can still be wrong the way a new employee reading your website can be wrong, but it isn't inventing prices or policies out of nothing.
What happens when it doesn't know something?
It says so, plainly, and hands the visitor to you — an email address, phone number or contact form, whichever you choose. It doesn't guess, and it doesn't pretend the question wasn't asked. Those unanswered questions also appear in your monthly report, which is often the most useful part.
Can I see where an answer came from?
Yes. Every answer cites the page it came from, and visitors see it too. If an answer looks wrong, you can go straight to the source and usually find the ambiguous sentence causing it.
Can it go off-topic — politics, competitors, jokes?
It's scoped to your business and declines things outside it. Because it can only draw on your content, there's nothing for it to say about unrelated subjects.
What if someone tries to trick it?
There's a known attack where people hide instructions in text a bot reads, trying to override its rules. Retrieved content is treated strictly as reference material, never as instructions. And the bot has no tools or actions — it can't book, refund, email or access any system — so even a successful trick has nothing to operate. We test against known attempts as part of our automated checks.
About your data
What do you need from me?
Your website URL, any extra documents you want included (PDFs, price lists, FAQs), your logo and brand colours, a contact channel for handoffs, and your production domain names. No access to your systems, no CRM export, no integrations.
Can it see my customer database, bookings or emails?
No. It has no connection to any of your systems. It only reads the website pages and documents you explicitly give us.
Where is my data stored?
On our managed infrastructure, in a database where each client's content is isolated at the database level. Your content is never mixed with another client's, and we have automated tests that attempt cross-client access and confirm it fails.
Is my content used to train AI models?
No. Your content is used to answer your visitors' questions and nothing else. It is not used to train any model, ours or a vendor's.
What do you store about my visitors?
The conversation text, and a hashed version of their IP address — we never store raw IPs. Conversations are kept on a defined retention schedule and then deleted. You can request an export or deletion at any time.
Who can read the conversations?
You can, and we can for support and quality purposes. Nobody else. We don't sell data.
About setup
How long does it take?
Usually under a day from sending your URL to being live. The bulk of that is us crawling and testing. Your side is about twenty minutes total: a short call, approving the content list, and pasting one line.
Do I need a developer?
No. Installation is one line pasted before the </body> tag of your site. If you can add a Google Analytics tag, you can do this. If you'd rather not, send us access and we'll do it.
Does it work on Squarespace / Wix / WordPress / Shopify?
Yes — all of those, plus Webflow, Ghost and custom-built sites. It's a standard script tag, so anywhere you can add one, it works. There's no plugin to install.
Will it slow down or break my website?
It loads after your page and runs in an isolated frame, so it can't affect your layout, styling or code. Your site can't break it either.
Does it work on phones?
Yes. The widget is responsive, and it's keyboard-navigable and screen-reader friendly.
What happens when I change my website?
We re-read it every week automatically, so ordinary changes flow through without you doing anything. Changed something important and don't want to wait? Ask, and we'll re-read it that day.
Can I control what it says?
Yes. You set the tone, the greeting, topics it should always decline or redirect, and where it sends people it can't help. The surest control is your own website content — the bot can only work from what's there.
Can I turn it off?
Instantly. One setting disables the widget everywhere it's installed, without you having to edit your site.
What languages does it work in?
It answers in the language of your content, and handles common languages well. If you need multilingual support specifically, ask — it depends on what's on your site.
About cost
How much is it?
Plans start at $99/month for a single site, $199/month for busier or multi-domain businesses, and from $299/month where answers are more involved. Setup, hosting, weekly upkeep and every security feature are included in all plans. Full detail on the pricing page.
Is there a setup fee?
No. The monthly price covers building the bot, crawling your content, tuning and testing.
Is there a contract?
No. It's month to month, cancel any time, no notice period and no exit fee.
What if I go over my plan's usage?
Nothing automatic and nothing expensive. The limits are enforced in the software, so a busy month can't generate a surprise invoice. If you're consistently near the ceiling we'll get in touch about moving you up a plan.
Can I try it before paying?
Yes. Send us your URL and we'll build a working bot on your real content and show it to you. No card, no commitment.
Something we haven't covered?
Ask us directly. We'll give you a straight answer, including "no".